British lifestyle brand Superdry USA on May 9 debuted its largest North American retail destination to date, a two-story, 14,000-sq-ft store in New York City's Times Square. It is the brand’s third Big Apple location.
Featuring men's and women's casual and contemporary apparel and accessories, the new store will offer a complex environment that marked by oversized jam jar chandeliers, triple patchwork tables made from reclaimed wood and the extensive use of raw steel. Unique features include an industrial bomb light chandelier made from British factory lights salvaged from the 1940's, bespoke cubby-style denim cabinetry, and vitrine mannequin display units. Shoppers can swiftly check out by optimizing the iPod Touch portable check out systems.
Sargenti Architects, Paramus, N.J., served as the architect of record for Superdry USA at Times Square (the Paramus, N.J.-based firm serves in a similar capacity for all of the brand’s U.S. stores).
Superdry USA will continue its New York City retail expansion with the opening of a Lexington Avenue and 59th Street location in August.
Superdry USA, a division of Sunrise Brands, was conceived in 2003 by James Holder and Julian Dunkerton following an inspirational trip to Tokyo. Beginning a collection of graphic t-shirts, the brand has since grown into an global retailer that mixes distinctive fashion influences from across the globe, including precise British tailoring, vintage American fashion, and hand-drawn Japanese-inspired graphics.