Founded in 1895 in Bolton, England, Reebok International Limited has been a subsidiary of the German group Adidas since 2005. Reebok International Limited was a manufacturer of athletic shoes, clothing, and accessories. Headquartered Canton, Massachusetts, with regional offices in Amsterdam (EMEA), Montreal (Canada), Hong Kong (Asia Pacific) and Mexico City (Latin America) Reebok International Limited is a world-famous athletic footwear name with a loyal client base spanning several age groups from kids to seniors.
From 2002 to 2012, Reebok International Limited held the exclusive rights to manufacture and market both authentic and replica uniform jerseys, sideline clothing and caps, and on-field football footwear sold as NFL Equipment, and of the teams in the National Football League (NFL).
Reebok International Limited hired filmmaker Errol Morris to create a series of 30-second ads that aired through the 2006 NFL season.
Reebok also holds the rights to manufacture Canadian Football League (CFL) on field jerseys, sideline gear, and footwear. Reebok International Limited also signed a four-year deal to become the official shoe supplier to Major League Baseball (MLB) in 2004.
Since 2006, Reebok has held the rights to produce the on-ice "EDGE" Uniform System, performance clothing, and training footwear of the National Hockey League (NHL) Reebok International Limited has commanded world brand recognition with its fan gear.