Urban Outfitters is going into men’s cosmetics

For this purpose, the retailer signed an agreement with the Hims & Hers platform, presenting various self-care products on the brand’s official website.

The American retailer Urban Outfitters is expanding its sphere of business and entering a new market for itself. The company has decided to try its forces in the category of men’s cosmetics. For this purpose, the company agreed with the Hims & Hers platform, specializing in online sales of over-the-counter medicines and various personal care products.

Over the next few months, Urban Outfitters will list some products from Hims & Hers on its official website. This kind of partnership between a retailer and a brand that sells products directly to consumers has become a trend in recent years and has proven to be quite a successful business model. In this way, a retailer can attract a younger audience to its stores. The brand gets the opportunity to develop additional sales channels and access a wide range of customers.
 
Urban Outfitters and Hims & Hers will sell mainly products for men, but there will also be separate offerings for women. We talk about skin and hair care products, sexual health products, nutritional supplements, and personal care items. There are plans to expand the assortment in the future. 

One of the most impressive products, which customers will find on the pages of the retailer’s online store, will be Blur Stick Concealer, specially designed for men. It is a new product from the Hims & Hers platform, introduced a few months ago, and for Urban Outfitters, such a product will be the first step in mastering the men’s cosmetics category. 

While the retailer has sold grooming products before, this is the first time it has offered cosmetics for men. We can expect that if the first step proves successful, men will get even more exciting products in decorative and grooming cosmetics soon. 

Photo credit: depositphotos.com.