The company was founded by Levi Strauss in 1853 when he came from Buttenheim, Bavaria to San Francisco, to open a branch of his brother’s dry goods business on the west coast.
Levi Strauss started his business at 90 Sacramento Street, San Francisco together with entrepreneur William Price, and the company was called Levi Strauss & Co. Jacob Davis, a tailor, kept purchasing denim from Levi Strauss & Co. to reinforce customers torn pants. He came up with the idea of using copper rivets to strengthen the points of strain but lacked the money to purchase the patent. He suggested that both he Davis and Levi Strauss go into business together, and the deal was made. The company created its first pair of Levis 501 jeans in the 1890s, a style that went on to become the best-selling piece of clothing.