Ted Baker opens innovative virtual store

The British clothing retailer is opening virtual store amid wider digital experiments in a new concept space in London.

The virtual store based on high resolution photography of a new concept space “Ted Baker and more” on Commercial Street in Shoreditch, London.  

3D tour allowing customers to walk around the store using mouse and skip along the arrows on the floor as in Google Street View. Visitors can zoom into the racks, find a product they like, click on it and be taken to a pop-out product description with a direct link to the
online store.

The Ted Baker & Moore store is a new format that focuses on accessories as well as fashion. Retailer created an additional offering for this concept to coincide with the British brand’s new store, which offers fashion, spectacles, watches, bicycles, a barbershop and “everything in-between”.