Celyn b.

Celyn b. operates as a diffusion line within Liu Jo SpA, the Italian fashion group headquartered in Carpi near Modena and controlled by the Marchi family across two generations. The line targets a younger contemporary woman than the flagship Liu Jo banner, offering casual and weekend-oriented apparel at price points slightly below the main Liu Jo collection.

Liu Jo was founded in 1995 by brothers Marco and Vannis Marchi as the women’s apparel concept of the family’s pre-existing knitwear and clothing manufacturing business, growing into one of the largest Italian women’s contemporary fashion groups outside the major luxury houses. The Marchi family retains full private ownership of Liu Jo SpA. Group revenue across all Liu Jo banners reached approximately €350 to €400 million in recent years, with Celyn b. contributing a measurable share alongside the flagship Liu Jo line, Liu Jo Man, Liu Jo Sport, and the children’s Liu Jo Kids. The diffusion line emphasizes denim, jersey separates, knitwear, and casual outerwear with a younger fashion-forward design language than the more dressed-up flagship banner. Liu Jo’s headquarters and design center remain in Carpi, with manufacturing distributed across Italian and select Eastern European partner facilities. The group suspended Russian operations in 2022.

Celyn b. distributes primarily through shop-in-shop placements inside Liu Jo standalone stores, multi-brand fashion retailers, and Italian department store concessions, with limited standalone retail presence and an integrated e-commerce channel via the parent Liu Jo digital platform. The strongest markets include Italy, Germany, France, Spain, the Benelux, the United Kingdom, and select Eastern European countries. For mall operators, Celyn b. is rarely a standalone tenant; the brand reaches consumers through the Liu Jo group retail footprint, which itself functions as a Class A and Class B+ contemporary women’s fashion tenant typically taking 200 to 400 square meters. Multi-banner Liu Jo-and-Celyn-b. floor placement is the typical merchandising approach for landlords negotiating with the Carpi headquarters.