Biedronka is the largest supermarket chain in Poland and the undisputed leader of the food retail market in this country. It’s the undisputed market leader in Poland and it also the country’s top-of-mind retail chain.
Biedronka offers a limited range of carefully selected products (around 500 exclusive brands and 900 items), of high quality and this way meets the everyday needs of its customers, at a low price every day. More than 90% of the products sold are of Polish origin, supplied by more than 500 business partners. Recognition of the benefits of the chain by its customers has boosted the opening of new stores and the constant improvement of existing stores.
Jeronimo Martins Poland SA is the second-largest company according to Polish daily “Rzeczpospolita”. Biedronka is also one of the most popular Polish brands – five times was awarded the prestigious title of Superbrand, and also is the third in the ranking of the most valuable Polish names “Rzeczpospolita”. Acquired by the Jerónimo Martins Group in 1997, Biedronka now has more than 2,400 stores in nearly 900 cities in Poland.
