100% Pure

100% Pure, as the brand suggests, is a maker of beauty products that are free of synthetics, chemicals, detergents, artificial fragrances, toxins and artificial colors. 

The company has become one of the popular beauty line products manufactured in the US. Susie Wang founded 100% Pure in 2005. The company’s headquarters are based in San Jose, California, and in Europe on the Avenue des Champs, Elysees, Paris.

100% Pure was formed by a partnership between Susie Wang, her boyfriend Rick Kostick, and her brother James Wang. Susie Wang previously worked as a skincare formulator for a large cosmetic company and during this time she discovered the toxic chemicals that were used in eye cream formulas eroded the lab table she worked on. After this experience with toxic chemicals, she became passionate about creating a pure line of beauty products. Hence the partnership between Susie Wang, Rick Kostick and James Wang was born. 

100% Pure has a line of products that are produced without using any synthetic dyes or material, in fact, antioxidant-rich fruit and vegetable pigment are used to color the makeup products. The company uses a one-of-a-kind technique to manufacture its products, which is an industry first and never seen before in a mass market makeup product. 100% Plus offers a whole range of beauty products like; skincare, bath and body products, hair products, baby products, gifts and its unique fruit dyed makeup for face, lips, cheeks, eyes, and nails. All the products available at 100% Pure are certified organic, 100% natural, and gluten and lead-free.