Samsung opens its first flagship store Bespoke Home in Latin America

The retail space is located in Centro Comercial Perisur, one of the largest shopping mall in Mexico City.

South Korean electronics manufacturer Samsung opened its first flagship store Bespoke Home in Latin America. The retail space is located in Centro Comercial Perisur, one of the largest shopping centers in Mexico City.

The store features a wide range of Bespoke appliances – refrigerators, dishwashers, washing machines, ovens, vacuum cleaners and more. Samsung positions Bespoke Home as a great one-stop store for customers’ home electronics needs. 

The store features interactive areas where new appliances can be experienced through SmartThings home life services. The monostore is decorated with custom panels created by local artists. To celebrate the opening, Samsung held a major event involving influencers and interior designers from Mexico. 

With the opening of Bespoke Home, the company also plans to expand the range of appliances on display – new models of microwave ovens, gas stoves and vacuum cleaners will be introduced soon. 

“Samsung Electronics’ Bespoke home appliances are getting a good response from Mexican consumers because of their colorful colors and lifestyle features. We will continue our efforts to convey the value of home,” Senior Vice President of CE Division, Samsung Electronics Mexico Corporation, Kyung-rae Noh said.