Pozitronika is a federal chain of electronics stores. It is a common project of the Merlion company, the biggest IT distributor and its retail partners. The first Pozitronika store was opened in Naberezhny Chelny in March 2006. As of today, the franchise network includes over 230 stores in 190 cities of Russia. The network distinguishes itself with an IT product assortment (over 15,000 items available in stock or a la carte) and high level of customer service.