White Wind (Beliy Veter) is a federal network of digital equipment and electronic stores. It is one of the first digital retailers: the company has been present in the market since 1994. Since 1996, the company has been openly displaying its merchandise.
White Wind started as a Moscow network. Since the end of 2005, it launched a program of regional expansion due to the store opening in Yaroslavl. By 2007, the company had embraced Saint Petersburg, Nizhny Novgorod, Samara, Kaluga, Kazan, Naberezhny Chelny, Novosibirsk. Today, the White Wind retail network presents about 150 stores in the biggest cities of the country. The sales are also carried out through online stores with a delivery around all Russia.