The brand originated in Sweden in 1992. The first focus of the brand fell on a creation of collections for winter sports and active leisure. As a result, Baon crossed over to casual style and accessories. The prices are on average from 1,000 to 5,000 rubles.
Today, Baon operates one of the biggest in the Russian market retail networks in casual wear sales. There have been opened over 150 stores in Russia and CIS. Baon presents over 1,000 models in every seasonal collection. Ivan Okhlobystyn has been brand’s ambassador in Russia and CIS since 2014.