The REWE Corporation is headquartered in Cologne, Germany and has 15,000 stores in operation in 14 European countries with 211,000 employees. The catch phrase of REWE grocery stores is “Besser Leben” (Live Better).
Currently, REWE carries two in store brands ja! and REWE, with a combination of over 750 products. REWE prides itself on offering regional products, mainly fruits, and vegetables that are grown and sold per region. Ensuring fresh quality product at reasonable prices to its customers.