No Fear

No Fear is an American style clothing brand created by Mark Simo, Brian Simo, and Marty Moates in 1989. No Fear Inc. products sold at various retail stores and company-owned stores. It also allows No Fear offer energy drinks under the same brand, in a joint venture with Pepsi. 

No Fear T-shirts were hugely popular in the mid-1990s. The shirts feature existential slogans or quotes that tout the virtues of extreme sports. Common issues included fear of death, lack of laziness, contempt for social norms, and the law.

In Europe, the company making a different variety called Extreme Energy in partnership with the UK-based Aimia Foods.