The company was founded in 1981 when brothers Paul and Maurice Marciano moved to Los Angeles and opened their first store on trendy Rodeo Drive. Guess has 747 stores worldwide and continues to grow. Last year the company grossed over a billion dollars.
Guess bills itself as “reinventing modern glamor” with its lines of men’s and women’s fashions and fashionable handbags. The niche market tends to be middle to upper-income earners under forty.