Benetton Group is a global fashion brand, based in Ponzano Veneto, Italy. The name comes from the Benetton family who founded the company in 1965. Benetton has a network of about 6,000 stores in key international markets. The stores generate a total turnover of 1.6 billion euros.
The Group has a consolidated identity characterized by color, authentic fashion, quality at low prices and passion for its work. These values are reflected in the strong, dynamic personality of the of the two most prominent brands: United Colors of Benetton and Sisley.
Benetton Group is concentrated on the future. Its story is built on innovation and seeing where others fail to see. The Group has always been at the cutting edge: with color, with its revolutionary approach to the point of sale, with an individual production and commercial network and with a standard form of language, which created both a phenomenon and cultural debate. Benetton was global before globalization but on its way.
Benetton recognized fashion as a global village where people of every race live. It travels at the world’s speed, overcoming geographical, political and ideological boundaries.