The first collection of lingerie and home clothes will include about 125 items, including lingerie, sconces, T-shirts, and sleepwear.
Comfortable clothing for the home has become very popular with customers worldwide. Due to the pandemic, the home environment's time has increased significantly, and customers want to make it as comfortable as possible. Many retailers paid attention to this niche, and Zara brand was not left out.
The Spanish retailer, owned by Inditex, created its first lingerie collection. It was presented online and is available for sale beginning October 22 on the brand's official website.
The collection includes more than 125 underwear items, including those for everyday wear and special occasions. Buyers can also buy clothes for sleep, body, T-shirts, and leggings. Additional accessories, such as sleep masks and cashmere socks, are also available.
The designers have chosen the maximum comfort and convenience as the basic concept, combined with sophistication. The leading color shades of the collection are calm black, white, flesh, silver-gray, and brown. Over time, the designers actively used various exquisite materials and textures such as lace, satin, and tulle to give underwear and home a touch of luxury and elegance.
The cost of items is traditionally low for a fast-fashion retailer. Zara panties will cost $17.90, and a silk pajama top will cost $199.