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Why did buyers become afraid of Black Friday?



The closer Black Friday comes, the more consumers will have doubts about visiting physical stores.
Black Friday sale - store

In a 1,200-person Deloitte survey, 57 percent of U.S. consumers said they were afraid to store on holiday because of the coronavirus pandemic. In comparison, 51 percent of those surveyed in September were worried. This increase is not surprising against the backdrop of the increasing number of coronavirus cases in the U.S. On November 3, the number of new daily infections in the country exceeded 100,000 and has continued to grow since then.

This trend is of particular concern amid the approaching holidays. Mass events, including shopping trips on Black Friday, are becoming commonplace. However, Deloitte surveys show that we can not be afraid of the usual for the time pillars in stores this year.

Previously, many large retailers have announced the various measures that they will take during the holiday sales. It is a limitation on the number of people simultaneously in the room. It is stretching into Black Friday for weeks. But it seems that customers will not need most of the restrictions and will not want to come to the stores. Thus, 61% of respondents said they do not plan to make joint purchases with family or friends. A year ago, 48% of those questioned said things like that.

But at the same time, the number of people who plan to make purchases online is increasing. The intention to shop online moved us to 74% of the interrogated that is noticeably higher than 62% last year. It can be assumed that by the end of Black Friday, the number of potential online buyers will have increased even more.

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