Find in the news:
BY COUNTRY

Westfield Malls Deploy Over 220 Esprit Digital Advertising Pods



Westfield is replacing traditional advertising furniture with a network LCD Pods in 17 flagship malls.
In what is being seen as a game-changer for the digital out-of-home sector in the US, WESTFIELD is in the process of replacing their traditional paper-based advertising furniture with a network of super-slim freestanding 75” LCD Pods in their 17 flagship malls.

WestfieldNetwork

The first phase of the project includes over 220 outdoor and indoor units. All units were designed and manufactured in the UK and then assembled in the US by Esprit Digital.

Technical Innovation

These stunning new pods have been deployed in a variety of formats for both indoor and full outdoor use. They incorporate the latest Cortex thermal and remote management technology, virtually eliminating physical maintenance visits. Almost any issue can now be resolved from our Network Operating Centres around the world. As well as full audience measurement, the pods have built-in iBeacons and ClearSpaceTM - Esprit Digital’s proprietary sensor system that alerts management to any obstructions in front of their screens. Bright white LED side strips are just one of the finishing touches alongside gold front plates featuring the Westfield logo.

Esprit Digital

Each unit houses 75” (LG) 4K LCDs positioned at eye-level. They can track consumers on their journey through each mall. This technology also extracts viewer intelligence when consumers are in proximity to the screens. This allows advertisers to tailor their content to specifically target the right people, with the right message, at the right time.

The Westfield Network provides the opportunity for limitless creativity and brand engagement on the front-end, while offering real-time consumer data insights like demographics, dwell/attention time, mood and more on the back-end.

Customer Satisfaction

“Our aim was to transform out-of-home mall advertising, and we certainly achieved and exceeded that goal thanks to Esprit Digital," said Charley Delana, Executive Vice President, Westfield. "Our network provides brands with an opportunity for limitless creativity while offering live data and high levels of consumer engagement. The pods look better than we could have ever imagined and the project team successfully installed across all locations seamlessly. Esprit’s experienced operations managers were permanently on hand to advise and guide us through the process, making the journey smooth from beginning to end.”

Esprit Digital in Westfield Mall

“This was an important win for us and provides an excellent showcase of our capabilities to the US market. These double-sided pods are highly stylised, minimal footprint, iconic structures that incorporate the very latest technology at a sensible unit cost that guarantees a fast ROI. Following our largescale deployments for Westfield in both London and Australia, to be chosen to deliver their key advertising network in the US was a huge endorsement of the Esprit Digital model. Our end-to-end service from initial design to final installation and lifetime support obviously works for Westfield globally, and other infrastructure owners are now following their lead,” noted Peter Livesey, CEO, Esprit Digital.

For more information go to www.espritdigital.com 



More about shopping malls in the USA



TODAY, United Kingdom:
The new three-story store is scheduled to open in the third quarter of 2023.
YESTERDAY, United Arab Emirates:
The height of the new wheel Ain Dubai is 250 meters compared to 134 at the London Eye.
DAY BEFORE YESTERDAY, China:
Zhuhai Wanda Commercial Management Group filed for an IPO on the Hong Kong Stock Exchange.
Oct 25, 2021, Finland:
Lippulaiva declared K-Supermarket, Prisma, Lidl, and Tokmanni as anchor tenants.
Oct 25, 2021, USA:
About 200 terminals to sell bitcoins were installed in stores operated by Walmart.
Oct 22, 2021, USA:
Cyber-sports arenas, basketball courts, and aquariums are replacing storefronts and retail spaces.
Friend
and Follow
Cabot Circus GLA:990 280 SF
ADDRESS: Glass House, Bristol BS1 3BX
United Kingdom . Bristol
Cabot Circus
Jardim Pamplona GLA:118 403 SF
ADDRESS: R. Pamplona, 1704 - Jardins São Paulo
Brazil . Sao Paulo
Jardim Pamplona
Asheville Outlets GLA:325 000 SF
ADDRESS: 800 Brevard Road, Asheville, NC 28806
USA . Asheville
Asheville Outlets
Aviapark GLA:2 475 699 SF
ADDRESS: ul. Aviakonstruktora Mikoyana, 10
Russia . Moscow region
Aviapark


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us