The coronavirus pandemic had a powerful impact on consumer habits. The days of leisurely walks through the aisles of stores are a thing of the past.
Unwilling to visit crowded places, customers are increasingly resorting to online services. Thus, even though most U.S. retail outlets are reopening, online sales in August increased by 40% over the previous year. At the moment, Americans spend $107 billion more on the Internet than they did last year.
Suppose the need is still forcing visitors to go to an ordinary store. In that case, they will spend less time on leisurely walks between the shelves of goods. Instead, they will strive to buy the necessary items as soon as possible and go outside. It was taken into account when creating Walmart stores' new design in Supercenter format. The retailer's plans include a renovation of 200 Supercenters in 2021 and about 1,000 stores in 2022.
Visually, the stores have not changed too much. The changes have mainly affected the location of items and the placement of various pointers, which will match the icons of the categories of goods in the retailer's mobile applications. The colors of signs and even fonts in the store fully correspond to the company's application style. The main idea is to allow the visitor to find everything he needs quickly. Shopping has become more important than the opportunity to visit a physical store.
There will still be places called "beacons" at the new Walmart store premises - where customers will be able to try out a product or gadget that interests them. But it will be an additional option.
The new retail outlets' intended effect is what the company calls a "smooth" shopping process, something between a digital and a physical store, and "smooth shopping experience" for customers.
1 OCTOBER 2020, USA