Find in the news:
BY COUNTRY

Walmart bets on TikTok even in the face of a failed takeover deal



It is possible that Walmart will not be able to purchase part of TikTok, but will not stop using this service to promote products.
Walmart sign - Depositphotos

The deal in which Oracle and Walmart had planned to buy the service TikTok from the Chinese company ByteDance was postponed at U.S. President Joe Biden's initiative. The issue of user data security was again raised. Fears have been raised that American users' data could be threatened because Chinese companies would have direct access to it. Negotiations are now underway between the U.S. authorities and ByteDance to discuss ways to ensure security.

However, despite the difficulties with the TikTok platform's takeover, Walmart plans to continue using it to promote products. The former CEO of the chain Doug McMillon has already stated that he sees in social networks a vast opportunity for businesses to attract customers. He said Walmart is now discussing with ByteDance ways to make "social commerce" more straightforward and appealing to American customers. This trend has already caught on in China. The companies can make it easier and faster to buy an item once a TikTok user decides to buy it.

Let's also not forget that short video services are not just another advertising platform but an investment in the coming decades. After all, teenagers who would actively use TikTok today, including product selection, would likely remain regular visitors of Walmart stores in the future.

If the takeover deal does occur, Walmart will have many advantages over competitors, using TikTok for promotion. Analysts draw an analogy between an ordinary car owner and a car mechanic, who is much better versed in the vehicle's structure and can use his knowledge to improve it.

Walmart had the idea to buy TikTok last year when President Donald Trump's administration demanded that ByteDance find a buyer for the U.S. division of the service. Initially, the supermarket chain tried to team up for the purchase with Microsoft, and then its partner became Oracle. As part of the deal, Walmart is expected to receive a 7.5% stake in the U.S. division of TikTok. Doug McMillon will take a seat on the board of the newly created company.

Photo credit: depositphotos.com.

More about shopping malls in the USA



May 12, 2022, Malaysia:
The complex is home to more than 200 tenants selling authentic local goods.
Apr 29, 2022, Europe, Europe:
The store sells streetwear created in collaboration with designers such as Soho Grit, Alma de Ace, BAPE, Herschel, and Staple.
Apr 28, 2022, USA:
Nike and RTFKT have announced a new collection of Nike Dunk Genesis Cryptokicks sneakers.
Apr 27, 2022, USA:
Meta Store has the intention of demonstrating the possibilities of virtual reality devices, as well as dispelling the mystery around the concept of the math universe.
Apr 22, 2022, Brazil:
BR Malls Participacoes and Aliance Sonae Shopping Centers may merge to form Brazil's largest mall operator.
Apr 22, 2022, United Kingdom:
The online retailer began selling cosmetics from luxury and indie brands.
Friend
and Follow
Mall of Qatar GLA:1 743 753 SF
Qatar . Doha
Mall of Qatar
Charlotte Premium Outlets GLA:400 000 SF
ADDRESS: 5404 New Fashion Way Suite 100, Charlotte, NC 28278
USA . Charlotte
Charlotte Premium Outlets
Cabot Circus GLA:990 280 SF
ADDRESS: Glass House, Bristol BS1 3BX
United Kingdom . Bristol
Cabot Circus
212 Istanbul Power Outlet GLA:753 474 SF
ADDRESS: Mahmutbey Merkez Mah. Taşocağı Cad. No:5 Bağcılar  /  İstanbul
Turkey . Istanbul
212 Istanbul Power Outlet


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us