Find in the news:
BY COUNTRY

Walmart bets on TikTok even in the face of a failed takeover deal



It is possible that Walmart will not be able to purchase part of TikTok, but will not stop using this service to promote products.
Walmart sign - Depositphotos

The deal in which Oracle and Walmart had planned to buy the service TikTok from the Chinese company ByteDance was postponed at U.S. President Joe Biden's initiative. The issue of user data security was again raised. Fears have been raised that American users' data could be threatened because Chinese companies would have direct access to it. Negotiations are now underway between the U.S. authorities and ByteDance to discuss ways to ensure security.

However, despite the difficulties with the TikTok platform's takeover, Walmart plans to continue using it to promote products. The former CEO of the chain Doug McMillon has already stated that he sees in social networks a vast opportunity for businesses to attract customers. He said Walmart is now discussing with ByteDance ways to make "social commerce" more straightforward and appealing to American customers. This trend has already caught on in China. The companies can make it easier and faster to buy an item once a TikTok user decides to buy it.

Let's also not forget that short video services are not just another advertising platform but an investment in the coming decades. After all, teenagers who would actively use TikTok today, including product selection, would likely remain regular visitors of Walmart stores in the future.

If the takeover deal does occur, Walmart will have many advantages over competitors, using TikTok for promotion. Analysts draw an analogy between an ordinary car owner and a car mechanic, who is much better versed in the vehicle's structure and can use his knowledge to improve it.

Walmart had the idea to buy TikTok last year when President Donald Trump's administration demanded that ByteDance find a buyer for the U.S. division of the service. Initially, the supermarket chain tried to team up for the purchase with Microsoft, and then its partner became Oracle. As part of the deal, Walmart is expected to receive a 7.5% stake in the U.S. division of TikTok. Doug McMillon will take a seat on the board of the newly created company.

Photo credit: depositphotos.com.

More about shopping malls in the USA



TODAY, USA:
Lanvin has introduced its latest venture at South Coast Plaza.
Jun 14, 2024, USA:
Global superstar Rihanna unveiled her latest venture, Fenty Hair.
Jun 13, 2024:
The next European implementation will take place in Hamburg.
Jun 11, 2024, Mexico:
Luxury fashion house Balenciaga made its debut on Friday in Cancún.
Jun 10, 2024, USA:
The Bape Store Chicago is also releasing its signature Camo capsule.
Jun 7, 2024, USA:
The sale is expected to be finalized in the second half of 2024.
Friend
and Follow
Forum Istanbul GLA:1 883 684 SF
ADDRESS: Kocatepe Mahallesi, Pasa Caddesi 34045 Bayrampasa
Turkey . Istanbul
Forum Istanbul
Westfield Garden State Plaza GLA:2 118 718 SF
ADDRESS: 1 Garden State Plaza, Paramus, NJ 07652
Dania Pointe GLA:975 000 SF
ADDRESS: 292-344 North Bryan Road, Dania Beach, FL 33004
USA . Fort Lauderdale
Dania Pointe
Westfield Santa Anita ADDRESS: 400 S. Baldwin Ave. Arcadia, CA 91007
USA . Arcadia
Westfield Santa Anita


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us