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Virtual shopping centre opened by real estate branch of Auchan



To provide the stores in their actual shopping centres additional sale opportunities, Immochan, the real estate branch of Auchan, is planning to develop a virtual shopping centre.
The shopping centre is due to open during October.  It will allow visitors to the virtual centre to browse all the items that are available from the 400 retailers currently situated in the 108 shopping centres run by Immochan in France.  Currently, only 50% of these retailers have active online shopping portals.

Once the online platform commences, it will be possible for French citizens to place and pay for their orders line, and collect their orders in the store later.  They will also have the opportunity to choose a central pick-up point or if they wish, pay a fee to have it delivered.

The ideal would be for shoppers to collect their online orders as this will bring more visitors to the shopping centres.  The target is for 100 retailers to participate in the October launch.  The stores will be charged a participation fee based on the amount of sales.


More about shopping malls in France



DAY BEFORE YESTERDAY, USA:
Thousands of New Yorkers celebrated the grand opening of Empire Outlets, New York City's first-ever outlet center.
DAY BEFORE YESTERDAY, France:
IKEA launched an unusual advertising activity to support the opening of the first Parisian store in the center of the city.
May 15, 2019, Latvia:
The total area of ​the shopping mall Akropole, worth 180 million euros, is about 98 thousand square meters.
May 14, 2019, United Kingdom:
With the launch of the retail space, eBay expects to explore the possibilities of interaction between online and offline commerce.
May 13, 2019, USA:
Nike Fit will allow Nike customers to scan their feet using augmented reality technology.
May 10, 2019, Finland:
Mall of Tripla keeps attracting new tenants who see Pasila as the most attractive location in the metropolitan area for their business.
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