Find in the news:
BY COUNTRY

Victoria's Secret opened a store of the future



A new Victoria's Secret store has opened at suburban Chicago's Harlem Irving Plaza shopping center.
Victoria's Secret

American lingerie manufacturer, Victoria's Secret, announced the opening of the first "store of the future" in Chicago with gender-neutral clothing, a beauty bar, and the latest technology services, WWB reported.

The new VS Store of the Future store opened at the Harlem Irving Plaza mall in Norwich, a Chicago suburb. The retail space features an open floor plan, tech-savvy fitting rooms, an updated color scheme, curved walls, bright lighting, and exceptional interior finishes. 

According to Albert Gilkey, senior vice president of store design and construction at Victoria's Secret, the new store is "the opposite of intimidating." He describes the store's concept as "feminine, open and communicative." 

Victoria's Secret

"Some of the ideas we heard from customers were that they wanted clear navigation, clarity of space, an exceptional fitting room experience, updated cash registers, and technology in a new look," Gilkey summarized the innovations. 

In the new concept, the store has become more open, Victoria's Secret has moved away from using a monolithic façade. The merchandise has become crucial and is now the focus of customers' attention. The new concept continues the transformation of the brand. Previously, the company removed black and white images of the brand's former angels, dark colors, and overly skinny mannequins from all of its stores. 

"We are in the process of a grand transformation and creating a space that inspires women with products and experiences that lift and support them," Victoria's Secret commented, noting that the new concept is "light, airy, optimistic, authentic and creates a sense of community." 

More about shopping malls in the USA



Dec 25, 2023, United Kingdom:
Nestled in the historic heart of London and renowned for its Georgian-era architectural splendor.
Dec 25, 2023, USA:
The company emphasized that cost-cutting is a pivotal focus for its future endeavors.
Dec 22, 2023, United Kingdom:
The sports giant has joined a long list of international brands that will open their store doors at Trinity Leeds shopping center.
Dec 22, 2023, Austria:
The brand will present at iconic locations such as Cortina d'Ampezzo in Italy, Zermatt in Switzerland, and Hochzillertal-Kaltenbach in Austria.
Dec 21, 2023, USA:
Italian fashion house has sealed a deal to acquire the building housing its flagship store.
Dec 21, 2023, Mexico:
Luxury French fashion house Zadig & Voltaire has unveiled its boutique in Mexico City.
Friend
and Follow
212 Istanbul Power Outlet GLA:753 474 SF
ADDRESS: Mahmutbey Merkez Mah. Taşocağı Cad. No:5 Bağcılar  /  İstanbul
Turkey . Istanbul
212 Istanbul Power Outlet
Forum Istanbul GLA:1 883 684 SF
ADDRESS: Kocatepe Mahallesi, Pasa Caddesi 34045 Bayrampasa
Turkey . Istanbul
Forum Istanbul
Mall of Scandinavia GLA:1 087 155 SF
ADDRESS: Evenemangsgatan 11 169 56 Solna
Sweden . Stockholm
Mall of Scandinavia
Arkadia GLA:1 184 030 SF
ADDRESS: Aleja Jana Pawla II 82, 00-175
Poland . Warsaw
Arkadia


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us