Find in the news:

VF Corporation considers selling luxury streetwear brand Supreme

The company has enlisted Goldman Sachs to assist in reviewing its portfolio.
Supreme - unsplash

Supreme, the luxury streetwear brand, may soon be on the market as VF Corporation explores selling it off. Reports from WWD indicate that VF Corporation, which acquired Supreme for $1.2 billion USD in 2020, is now seeking potential buyers. The company has enlisted Goldman Sachs to assist in reviewing its portfolio.

Background and market speculation

This potential sale aligns with VF Corp.'s long-standing strategy of spinning off parts of its portfolio. While Supreme was not initially a specific target, recent evaluations suggest it might no longer fit VF Corp.'s forward-moving vision. A spokesperson from VF Corp. stated, “As a matter of policy, we don’t comment on market rumors or speculation,” and Goldman Sachs has also declined to comment.

Supreme's market position and challenges

Supreme has long held a significant position in the high streetwear market. In 2017, private equity firm Carlyle invested in Supreme, valuing it at $1 billion USD. The subsequent sale to VF Corp. doubled that valuation, putting Supreme at the forefront of cultural buzz. However, its perceived coolness has waned, with an investment banker noting, “The brand got too big to continue to be cool.”

Recent years have seen Supreme face various challenges, including supply chain issues in 2022 and the controversial departure of ex-creative director Tremaine Emory due to alleged “system racial issues.”

Continued global expansion

Despite these challenges, Supreme continues to expand globally, with new store openings in Seoul and Shanghai. VF Corp., which reports annual sales of almost $11 billion USD, owns a diverse range of brands including Vans, Timberland, The North Face, and Dickies. The company has been actively trimming its portfolio under new CEO Bracken Darrell, aiming to focus on core assets that align with its strategic goals.

More about shopping malls in the USA

The brand is set to open a flagship store in the Parisian district of Le Marais.
May 24, 2024, USA:
Stüssy is preparing to launch the new archive store in Brooklyn, New York, for one month.
May 23, 2024:
Located on Broadwick Street in Soho, London.
May 22, 2024, USA:
Luxury fashion house Balenciaga inaugurated its first standalone store in Chicago, Illinois.
May 21, 2024, France:
Some fashion brands are opting to hold their showroom presentations in Milan this season due to logistical challenges posed by the Olympics.
May 20, 2024:
The collection follows the recent launch of Zara's 'Timelesz' line and represents another step in enhancing its kids' division.
and Follow
Mall of Georgia GLA:1 786 000 SF
ADDRESS: 3333 Buford Dr, Buford, GA 30519-4913
USA . Buford
Mall of Georgia
Designer Outlet Provence GLA:269 098 SF
ADDRESS: Mas de la Peronne, Miramas, France
France . Miramas
Designer Outlet Provence
Madrid Xanadú GLA:1 184 030 SF
ADDRESS: Autovía A5, salidas 22 y 25 - 28939
Spain . Madrid
Madrid Xanadú
Westfield Garden State Plaza GLA:2 118 718 SF
ADDRESS: 1 Garden State Plaza, Paramus, NJ 07652

Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by administrator.


Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by administrator.

Sign in
Sign in please, if you already have an account


Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please. Team
Thank you for message!
In the near future you will be contacted the manager
for further details. Team
Good mall, bro!
In the near future you will be contacted the manager
for further details. Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details. Team

Write to us