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Vans Opens Europe's Largest Store



American sportswear and footwear manufacturer Vans is preparing to open a flagship store in the heart of London.
Vans store London

The mono-brand retail space of the cult brand will be located on Oxford Street, in the most prestigious shopping corridor of the city. With the opening of the new store, Vans begins to strengthen its presence in the British market. 

The flagship store will have a sales area of 438 square meters. It will be the largest American brand store in Europe. In the store, the manufacturer will present a complete collection of clothing and footwear for the skateboarding and other sports, as well as accessories. One of the main tasks of the new trading platform is to offer its customers an extended range of equipment for skating and surfing. To engage customers and increase brand loyalty, the Custom Lab will be opened, where Vans customers will be able to personalize their purchases on their own. 

Vans Oxford Street

The official opening of the main Vans store in the United Kingdom will take place on November 21. It is on this day that the company holds the annual Vans Checkerboard Day charity initiative. Its primary mission is to create a global community and direct people to creative expression through sports and recreation, sports, music, and street culture. As part of the event, Vans will donate $1 million to Imagination.org, a non-profit organization specializing in stimulating children's creativity around the world. 

Vans

The launch of Vans' flagship store on Oxford Street in London is part of a major campaign to transform the business of the American brand in the United Kingdom. Existing brand outlets, including a store on Carnaby Street, will be rebuilt and renovated. Last week Vans also opened its first store in a new boutique concept in the Covent Garden area.

More about shopping malls in the United Kingdom



Dec 25, 2023, United Kingdom:
Nestled in the historic heart of London and renowned for its Georgian-era architectural splendor.
Dec 25, 2023, USA:
The company emphasized that cost-cutting is a pivotal focus for its future endeavors.
Dec 22, 2023, United Kingdom:
The sports giant has joined a long list of international brands that will open their store doors at Trinity Leeds shopping center.
Dec 22, 2023, Austria:
The brand will present at iconic locations such as Cortina d'Ampezzo in Italy, Zermatt in Switzerland, and Hochzillertal-Kaltenbach in Austria.
Dec 21, 2023, USA:
Italian fashion house has sealed a deal to acquire the building housing its flagship store.
Dec 21, 2023, Mexico:
Luxury French fashion house Zadig & Voltaire has unveiled its boutique in Mexico City.
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