Under Armour opens new stores in UK

Under Armour is scheduled to open in Liverpool One shopping center and Battersea Power Station by the end of February.

American brand Under Armour, one of the largest manufacturers of sportswear and footwear, is expanding into the British market. Within a few months, the company plans to open stores in key cities of the kingdom. The decision follows the publication of a solid local financial report and a rebound in consumer activity in the country.

Under Armour will invest in new store openings to strengthen its direct connection with consumers to grow brand awareness in the UK and EMEA. Under Armour is scheduled to open in Liverpool One shopping center and Battersea Power Station by the end of February. In March, the sports giant plans to launch a mono store in Stratford Westfield. The outlets will open in a revamped brand concept focused on big cities.

The stores will feature special centers where you can train, assess your physiological capabilities and get advice from athletes. Collections will include popular workout and running merchandise.

 "Today's announcement marks the beginning of an exciting new chapter for Under Armour in the UK. In response to rapid growth in both consumer demand and sales, we are excited to announce the opening of a series of retail stores in some of the country's most iconic retail locations," commented Under Armour EMEA Managing Director Cara Trent.

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