Find in the news:
BY COUNTRY

UK mall began spy on visitors by Wi-Fi



Kingsgate shopping mall in Huddersfield is utilizing a new technology for tracking it's patrons.
Once a shopper enters the mall with the WiFi enabled on their phone the software will detect them, assign an ID and track their movements throughout the mall. The purpose of tracking the visitors is to better served marketing strategies by each of it's retailers by noting when they entered the mall, where they visited, how long they stayed, and if they have returned to the mall again.  The reach of this new platform developed by Purple WiFi expands beyond the inside of the mall to include even passerby's who may be window shopping at the time.   In exchange for this data the mall offers free WiFi for those who have submitted a registration through their Facebook or Twitter accounts.  

The manager of Kingsgate noted that by having them access the WiFi through their registered accounts the data collected is more accurate then it's current infrared entry point system.  The shopping center now knows who to email advertisements to and if they do indeed return.   Purple WiFi noted the data collected includes: names, email addresses, gender, and location but is currently in use in over 50 countries.  If a patron chooses not to register but does have the phone's WiFi turned on, the system will still assign an ID and track the movements without the personal data collected.  

This has upset some, like Nate Pickles of Big Brother Watch, who is quoted as saying: “If the information is valuable then why don’t they pay people to hand it over? Yet again the law has been shown to give little protection to consumer privacy and allow a company to track us without our permission.”

More about shopping malls in the United Kingdom



May 19, 2022, South Korea:
Hyundai Seoul got a central atrium with a 12-meter waterfall and natural lighting.
May 12, 2022, Malaysia:
The complex is home to more than 200 tenants selling authentic local goods.
Apr 29, 2022, Europe, Europe:
The store sells streetwear created in collaboration with designers such as Soho Grit, Alma de Ace, BAPE, Herschel, and Staple.
Apr 28, 2022, USA:
Nike and RTFKT have announced a new collection of Nike Dunk Genesis Cryptokicks sneakers.
Apr 27, 2022, USA:
Meta Store has the intention of demonstrating the possibilities of virtual reality devices, as well as dispelling the mystery around the concept of the math universe.
Apr 22, 2022, Brazil:
BR Malls Participacoes and Aliance Sonae Shopping Centers may merge to form Brazil's largest mall operator.
Friend
and Follow
Silesia City Centre GLA:699 654 SF
ADDRESS: Chorzowska 107
Poland . Katowice
Silesia City Centre
K in Lautern GLA:224 966 SF
ADDRESS: 67655 Kaiserslautern
Germany . Kaiserslautern
K in Lautern
Aviapark GLA:2 475 699 SF
ADDRESS: ul. Aviakonstruktora Mikoyana, 10
Russia . Moscow region
Aviapark
Mall of Tripla GLA:914 932 SF
ADDRESS: Veturitie 13
Finland . Helsinki
Mall of Tripla


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us