Find in the news:
BY COUNTRY

Toys R Us Expands Outlet Mall Strategy



The retailer has shifted a portion of its strategy to focus on increasing its presence at outlet centers.
Iconic retailer Toys R Us has continually lost market share over the past few years due to ongoing price wars with other larger and less-specialized retailers, as well as the ongoing explosive growth in the area of e-commerce.

The company now has 30 locations in outlet centers, including a recently-opened spot at the Jersey Shore Premium Outlets. Toys R Us began targeting outlet centers in 2010, and typically takes up between 2,500 and 5,000 square feet for an outlet location, significantly less than the 45,000 square feet it typically takes up in one of its big box locations. Outlet centers have been increasing as a whole over the past few years, with 41 opening since 2012 to bring the total number of North American outlet centers to 215, and there are 60 more in the pipeline, according to research from Value Retail News. 

Outlet centers are also allowing Toys R Us to better focus its efforts in product offerings. Some of the items offered for sale are exclusive to the outlet center locations, which also offer all the popular brand names you would expect from one of their typical stores. The strategy has been given the thumbs up from at least one analyst.

Toys R Us

“For the last seven years Toys R Us has been losing market share primarily to Walmart. Toys R Us wins when the consumer wants a great selection, Walmart wins with great prices,” said C. Britt Beemer, CEO of America’s Research Group. 

While shoppers increasingly turn online to fulfill their needs – or at the very least to compare prices – there’s still hope for retailers in one key element that can’t be satisfied online. 

“People definitely go online and do a lot of price comparison, but some people prefer shopping and going into a store to touch, feel and see. Grandparents and more traditional (people) might feel more comfortable shopping in-store,” says Adrienne Appell, a trend specialist with the Toy Industry Association. 

One of other key battle that’s facing the toy industry is one that has affected numerous other industries- technology - but Appell believes that simply ‘playing’ is making a comeback.

“People are taking notice that play is an essential part of a child’s life. We’ve seen an uptick of that movement. People are making a conscious effort and deciding to shut off their phone and play a game with their family,” she said. 

Related shopping malls and stores:

More about shopping malls in the USA



May 14, 2021, USA:
The largest U.S. retailer is putting more effort into gaining a stronger foothold in the fashion market.
May 13, 2021, Italy:
Diesel has announced a new phase of its For Responsible Living sustainability initiative, Diesel Library.
May 12, 2021, USA:
L Brands does not intend to sell its women's lingerie brand Victoria's Secret and separate it into a separate public company.
May 11, 2021, USA:
Charlie and Dixie D'Amelio will be the faces of a new clothing brand for teens called Social Tourist.
May 11, 2021, USA:
There is something of a state of euphoria in the actions of shoppers who have had the opportunity to return to shopping malls.
May 11, 2021, USA:
The primary demand of the protests, scheduled for May 19, is an increase in the minimum wage.
Friend
and Follow
Adigeo GLA:452 084 SF
ADDRESS: Verona city center
Italy . Verona
Adigeo
Mall of Qatar GLA:1 743 753 SF
Qatar . Doha
Mall of Qatar
Jardim Pamplona GLA:118 403 SF
ADDRESS: R. Pamplona, 1704 - Jardins São Paulo
Brazil . Sao Paulo
Jardim Pamplona
Viaport Outlet GLA:748 092 SF
ADDRESS: Yenisehir Mah. Dedepasa Cad. No:19 Via Port - Pendik
Turkey . Istanbul
Viaport Outlet


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us