In 2021, TikTok will have some new features that will help the youth social network replace Facebook with online sales.
The rapid development of e-commerce worldwide makes popular social networks start thinking about how to use their capital in the form of millions of active users. Sellers continuously have new opportunities for promotion and sales of goods on Facebook or Instagram. It has now become known that TikTok is also planning active actions in this field.
In 2021, TikTok users will present many new features designed to facilitate the platform's use to promote goods and direct sales. Information about the new features was provided by Financial Times, citing sources close to the company, who are directly familiar with the plans to introduce new options.
TikTok plans to share links to online stores and receive a commission on their sale, which will undoubtedly be of interest to popular TikTok users. Large stores and brands will be interested in the possibility of conducting "live" broadcasts, during which customers will make purchases directly from their smartphones in a few clicks.
Advanced tools will also be added for brands to post catalogs of their products on their social networks. Changes will also affect the ability of brands to advertise directly rather than through sales representatives.
For TikTok, the development of online commerce tools could be a significant step in competing against networks such as Facebook. The short-form video hosting platform, with millions of mostly new-generation users, has all the potential to become a leading player in the booming e-commerce market and monetize its popularity.
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