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This Breakthrough Brands will turn the retail market around



International agency Interbrand has presented a rating of brands of the future that could turn the idea of retailing around.
30 Breakthrough Brands

International consulting agency Interbrand has presented a rating of brands of the future that can turn the idea of retailing into a familiar format. Analysts surveyed 200 retailers to compile their list of "Breakthrough Brands 2020". 

Among the most successful brands, according to Interbrand, were the manufacturer of interactive mirrors for home fitness, Mirror, producer of vegetable meat Impossible Foods, bioengineering Ginkgo, and providing legal services based on artificial intelligence Legalist. According to experts' forecasts, these companies could make a real breakthrough and win the market shortly.

Breakthrough Brands

The brands that made it to the top 30 were selected based on the main criteria - the ability to understand human values, i.e., to meet and exceed the needs and expectations of clients, as well as to create an exceptional experience and provide excellent business results. Also,  brands were judged on their perceived potential for adaptation and successful recovery from the crisis during the first half of 2020. 

The Breakthrough Brand Rankings were published in 2016 when companies such as Deliveroo, Peloton, and Glossier were included. Over time, the share of Silicon Valley companies, as well as extensive software and digital platform manufacturers, began to decline in the rankings. 

More about shopping malls in the USA



YESTERDAY, USA:
Filling your cart with items and leaving the site without making a purchase has become the post-pandemic equivalent of window gazing for young shoppers.
Feb 26, 2021, USA:
It will be the most significant expansion in Sephora's history, demonstrating its confidence in the retailer's future.
Feb 26, 2021, USA:
Shortly, 17 Apple mini-stores will open in hypermarkets across the country. The company intends to start opening such outlets in the fall.
Feb 25, 2021, India:
The vast mall's construction will cost $760 million, and the project is expected to be completed in seven years.
Feb 25, 2021, United Kingdom:
The brand plans to close 95 stores nationwide while paying reduced rent for the remainder of the term.
Feb 24, 2021, USA:
Old Spice Barber Shop will also serve as a brand store, digital content studio, and experience lab for new product developments.
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