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The first Amazon clothing store uses QR codes and palm scanning



Amazon Style is experimenting with various tech services to enhance the shopping experience.
The first Amazon clothing store uses QR codes and palm scanning

A new Amazon clothing store based on technology is opening in California. Almost 2,800 square feet of retail space will feature palm scanning, QR codes, and real-time recommendations. It is located in a premium mall in a suburb of Los Angeles. 

Customers will enjoy Amazon Style's technological advances, including QR codes for viewing different sizes, colors, and product ratings, as well as the option to order clothes online and have them delivered. The store will be accessible by scanning customers' palms. 

Amazon Depositphotos

Analysts report that Amazon and other major brands are reevaluating the value of traditional physical stores after a wave of retail closures in recent years. Coresight Research estimates that 5,000 new retail stores opened in the U.S. last year, slightly more than the number of stores that closed. PwC estimates that customer traffic in U.S. stores has recovered to pre-crisis levels. 

Amazon's launch of a full-size clothing store is another attempt to venture into physical retail after trying bookstores and grocery stores. It is expected that Amazon will be the largest retailer of apparel and footwear in the United States by the end of this year, with sales of more than $45 billion. 

The first Amazon clothing store

Despite its growing financial performance in the fashion category, Amazon still looks to traditional retail, dominating the market. Even with the rapid development of online channels, consumers still prefer to buy clothes and shoes "in-person" - physical stores account for more than 85% of the market. 

The launch of Amazon Style is an experiment to determine whether the Internet giant can expand its customer base. As of today, the company operates over 500 Whole Foods stores and invests in about 90 retail stores under the Amazon Books and Amazon Fresh brands. What are the chances that Amazon will be able to wrest customers away from other fashion retailers? 

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Mar 24, 2024, China:
Apple's newest store in Shanghai opened on March 21.
Dec 25, 2023, United Kingdom:
Nestled in the historic heart of London and renowned for its Georgian-era architectural splendor.
Dec 25, 2023, USA:
The company emphasized that cost-cutting is a pivotal focus for its future endeavors.
Dec 22, 2023, United Kingdom:
The sports giant has joined a long list of international brands that will open their store doors at Trinity Leeds shopping center.
Dec 22, 2023, Austria:
The brand will present at iconic locations such as Cortina d'Ampezzo in Italy, Zermatt in Switzerland, and Hochzillertal-Kaltenbach in Austria.
Dec 21, 2023, USA:
Italian fashion house has sealed a deal to acquire the building housing its flagship store.
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