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Ted Baker opens innovative virtual store



The British clothing retailer is opening virtual store amid wider digital experiments in a new concept space in London.
The virtual store based on high resolution photography of a new concept space "Ted Baker and more" on Commercial Street in Shoreditch, London.  

3D tour allowing customers to walk around the store using mouse and skip along the arrows on the floor as in Google Street View. Visitors can zoom into the racks, find a product they like, click on it and be taken to a pop-out product description with a direct link to the online store.

Ted Baker virtual store

The Ted Baker & Moore store is a new format that focuses on accessories as well as fashion. Retailer created an additional offering for this concept to coincide with the British brand’s new store, which offers fashion, spectacles, watches, bicycles, a barbershop and “everything in-between”.

Ted Baker virtual store

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TODAY, China:
Located in the SKP shopping centre in Beijing’s Central Business District.
YESTERDAY, France:
The brand is set to open a flagship store in the Parisian district of Le Marais.
May 24, 2024, USA:
Stüssy is preparing to launch the new archive store in Brooklyn, New York, for one month.
May 23, 2024:
Located on Broadwick Street in Soho, London.
May 22, 2024, USA:
Luxury fashion house Balenciaga inaugurated its first standalone store in Chicago, Illinois.
May 21, 2024, France:
Some fashion brands are opting to hold their showroom presentations in Milan this season due to logistical challenges posed by the Olympics.
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