Target's range of sports and active lifestyle clothing is called All in Motion.
According to the company, All in Motion clothing designed for men, women, and children. They will be available in a variety of sizes and made of high quality and durable fabrics based on environmentally friendly materials.
The supermarket chain has conducted an in-depth study of the wishes of its customers before creating a clothing line. The main ones were low cost, functional materials, and comfort. In other words, there are more and more trends in the world where practicality starts to take precedence over design sophistication and fashion. It is especially noticeable in women's clothing.
The market for women's sportswear is continuously growing. In 2018, it was estimated at 26.8 billion dollars, according to Euromonitor International, with a total of 80.1 billion. Large and well-known manufacturers of sportswear, such as Nike or Adidas, are beginning to pay increasing attention to women's areas. There is also a growing interest in sportswear, and according to Coresight Research, it is one of the most popular clothing categories on Amazon.
The creation of own brands has now become a crucial part of Target's strategy. According to analysts, this is what allowed the retailer to achieve outstanding results last year. The company believes that All in Motion has a great future, primarily due to its wide range of sizes and attractive value. As Target asks in his presentation, "Things for a healthy lifestyle can be bought everywhere, but where to find a pair of quality leggings at an affordable price? The new brand provides the answer to that question.
All in Motion clothes will be on sale very soon. Online sales will start on January 17th, and from January 24th, it will be available in all Target stores. Prices will range from $3.99 to $69.99, with most items below $40.