The uniquely designed retail space, which offers an immersive retail experience, is located in Dosan Park.
![Swarovski opens sparkling and shining flagship store in Seoul Swarovski opens sparkling and shining flagship store in Seoul](https://img.malls.com/medialibrary/eae/j4t1oph6pjlp5m1vjt621ps8yh0olikj/1701435603226.jpeg)
Jewelry brand Swarovski opens the doors of its new flagship store in Seoul. The uniquely designed retail space, which offers an immersive retail experience, is located in a prestigious location in Dosan Park.
![Swarovski opens sparkling and shining flagship store in Seoul Swarovski opens sparkling and shining flagship store in Seoul](https://img.malls.com/medialibrary/4fe/g4jemwvbth8bg86wf3in3k6b1zcktpuj/GAiT4QDWsAALajd.jpg)
The new store has a total area of approximately 500 square meters. Swarovski presents a truly extraordinary retail concept with sparkling floors decorated in blue, yellow and pink colors. The store facade is decorated with a giant logo of one of the oldest European brands.
![GAiT4PlXMAAUMFF.jpg GAiT4PlXMAAUMFF.jpg](https://img.malls.com/medialibrary/c2f/wm4zzpbv14gwigfc4q3ov7dprsot2u8g/GAiT4PlXMAAUMFF.jpg)
The unusual shopping space is also filled with impressive installations and sculptures created by famous artists and iconic jewelry of the brand. There is also a Swarovski Café, offering signature lamos that are in line with the brand's philosophy.
![Swarovski opens sparkling and shining flagship store in Seoul Swarovski opens sparkling and shining flagship store in Seoul](https://img.malls.com/medialibrary/dc9/nne6fb4ytsm13syc808dwnssdmwm1k19/GAiT4PgXcAEYOjR.jpg)
The new flagship brings together creativity, know-how and elegance. For the first time, the store will feature the Swarovski Created Diamonds diamond jewelry collection. It is created using 100% renewable energy and recycled gold, and the lab-grown diamonds are graded and certified by IGI for color, clarity, cut and carat weight.
7 DECEMBER 2023, South Korea