Survey results: vaccination will not lead to an increase in retail traffic

About 40 percent of those surveyed have no plans to return to physical stores to soon shop for clothing.

According to a study by analytics platform First Insight, which surveyed about a thousand online respondents, American shoppers will not immediately return to retail stores even after receiving the coronavirus vaccine. 

Optimistic expectations suggest that shoppers return to regular stores after the mass vaccination, and retailers may feel relief. However, customer opinion surveys suggest the opposite instead. Shoppers lack confidence in shopping safety. They are also unsure of their financial situation, making a long and challenging process to return to pre-pandemic retail shopping levels. 

About 40% of those surveyed plan to buy the same or even less clothing at physical stores after vaccination as they do now. About 44% of respondents also reported that they do not plan to increase the number of trips to physical outlets for footwear stores. For cosmetics stores, the figure was 45%, for luxury goods stores it was 41%, and for electronics stores, it was 43%. 

Meanwhile, 53% of respondents said they plan to continue wearing protective masks in stores even after vaccination. And 60% said they are refraining from shopping at physical stores for now because of the spike in Covid-19 diseases. 

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