New York luxury streetwear label is opening a new flagship store in Los Angeles.
![Supreme flagship store LA Supreme flagship store LA](https://img.malls.com/medialibrary/d59/photo_2023_02_16_00_06_21.jpg)
New York luxury streetwear label Supreme is opening a new flagship store in Los Angeles. The mono store on West Sunset Blvd in West Hollywood officially opened on February 16, 2023.
![Supreme flagship store LA Supreme flagship store LA](https://img.malls.com/medialibrary/a94/photo_2023_02_16_00_06_23.jpg)
The brand leased the space that previously housed the Tower Records store for the new flagship. The space is decorated in light colors and features large-scale label logos.
![Supreme flagship store LA Supreme flagship store LA](https://img.malls.com/medialibrary/069/photo_2023_02_16_00_06_24.jpg)
The store features racks of T-shirts, hoodies, outerwear, hats and accessories. One wall displays Supreme's signature skateboards. The brand's accessories are located in a transparent niche at the checkout counter. There are also art installations created in collaboration with local designers.
![Supreme flagship store LA Supreme flagship store LA](https://img.malls.com/medialibrary/176/photo_2023_02_16_00_06_22-_2_.jpg)
Supreme, which closed its former Fairfax Avenue store last week after 19 years in business, unveiled a video about the opening of its new flagship. And today, the first photos of the store were released.
![Supreme flagship store LA Supreme flagship store LA](https://img.malls.com/medialibrary/105/photo_2023_02_16_00_06_22.jpg)
Traditionally, to celebrate the opening of the new retail space, Supreme released an exclusive red-and-white Box Logo t-shirt with the words "8801 Sunset Blvd/West Hollywood, CA90069." In addition, a matching hoodie design will be available for sale. The items will retail for $40 and $158, respectively.
16 FEBRUARY 2023, USA