Find in the news:
BY COUNTRY

Study Points To Clear Winners From Sports Authority Shutdown



Which retailers may be the biggest beneficiaries of the recently announced closing of more than 400 Sports Authority stores?
A study from research firm NinthDecimal took a look at which retailers may be the biggest beneficiaries of the recently announced closing of more than 400 Sports Authority stores. According to Adweek, Walmart and Big 5 Sporting Goods appear to have the most to gain. 

"Big 5 and Walmart can use physical-world data to take advantage of this opportunity in several ways—understanding locations where there was a heavy overlap in customers, understanding where Sports Authority was dominating the share of foot traffic, and knowing how Sports Authority customers look and act in comparison to their own," says Lindsey DiGiorgio, NinthDecimal’s VP of marketing.  

NinthDecimal has tracked shopping patterns of 135 million consumers, and draws its assumptions from in-store foot traffic. Sports Authority shoppers visited Walmart 6.9 times more than other big box retailers, and headed to Big 5 stores 5.8 times more than other sports specialty retailers. 

"If competitors look at those three things and target integrated marketing campaigns and creative accordingly, there are a lot of customers to gain, and this is just time for the peak, back-to-school shopping frenzy," she says. 

Target comes in second among big box retailers with the most to gain, while Dick’s Sporting Goods also stands to benefit from the demise of Sports Authority. Dick’s won the right to lease 31 Sports Authority locations, as well as the rights to the company’s intellectual property.

Sports Authority Shutdown

"I think we were surprised to see such a big overlap between big box retailers and Sports Authority. If you can get what you need at a big box retailer, there's no reason to go to a specialty store. It signals an opportunity for big box retailers to expand their offerings of workout clothes, sporting equipment and basic gear kids will need to play on their school teams," she added. 

NinthDecimal arrived at its findings via its proprietary Location Conversion Index, which aims to translate how well online campaigns lead to offline sales. The company has partnerships with numerous companies to enable it to pull the data necessary to power the technology. 

Related shopping malls and stores:

More about shopping malls in the USA



Jun 1, 2022, United Kingdom:
The concept store is part of the Livat Hammersmith shopping and entertainment center in London.
May 19, 2022, South Korea:
Hyundai Seoul got a central atrium with a 12-meter waterfall and natural lighting.
May 12, 2022, Malaysia:
The complex is home to more than 200 tenants selling authentic local goods.
Apr 29, 2022, Europe, Europe:
The store sells streetwear created in collaboration with designers such as Soho Grit, Alma de Ace, BAPE, Herschel, and Staple.
Apr 28, 2022, USA:
Nike and RTFKT have announced a new collection of Nike Dunk Genesis Cryptokicks sneakers.
Apr 27, 2022, USA:
Meta Store has the intention of demonstrating the possibilities of virtual reality devices, as well as dispelling the mystery around the concept of the math universe.
Friend
and Follow
Silesia City Centre GLA:699 654 SF
ADDRESS: Chorzowska 107
Poland . Katowice
Silesia City Centre
K in Lautern GLA:224 966 SF
ADDRESS: 67655 Kaiserslautern
Germany . Kaiserslautern
K in Lautern
Cabot Circus GLA:990 280 SF
ADDRESS: Glass House, Bristol BS1 3BX
United Kingdom . Bristol
Cabot Circus
Mall of Qatar GLA:1 743 753 SF
Qatar . Doha
Mall of Qatar


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us