Find in the news:

SKIMS opens first men's multi-brand shopping experience in London

Located on Broadwick Street in Soho, London.
Kim Kardashian and Jens Grede's rapidly expanding SKIMS brand has announced the opening of its first men's multi-brand shopping experience at the END. flagship store on Broadwick Street in Soho, London.


Significant milestone for SKIMS men’s line

The collaboration marks a “significant milestone” for SKIMS’ men’s collection, introducing a unique shopping experience to consumers in an international market for the first time. Located on END.’s first floor, the new pop-up allows customers to shop the brand’s best-selling men’s underwear and foundations, including the signature Cotton and Stretch collections.

Jens Grede, CEO and co-founder of SKIMS, commented on the launch:

“Since the launch of SKIMS Mens, we have been envisioning the customer experience in physical retail around the globe. Like SKIMS, END. is known for sitting at the intersection of culture and style, with a very loyal community following. We’re grateful for the partnership and look forward to bringing our worlds together.”

Exclusive brand space at END

The dedicated brand space in the Soho store features SKIMS' signature curved logos and neutral finishes, creating a cohesive and recognizable shopping environment. Robert Norton, Chief Commercial Officer of SKIMS, highlighted the synergy between the two brands:

“The launch with END. is a merging of two brands focused on a new generation of consumers in London. END. has a reputation for delivering incredible community-led, conceptual experiences that are not only focused on the consumer shopping journey but simultaneously helping to shape culture, which aligns seamlessly with SKIMS’ values.”

Focus on international expansion

This debut underscores SKIMS' commitment to international expansion and reaching new consumers beyond its direct audience. Over the past year, SKIMS has increased its presence in London by unveiling a Swim pop-up at The Corner Shop in Selfridges last June and opening new curated shop-in-shop experiences at Selfridges and Harrods. Additionally, the brand has hinted at the upcoming opening of its first freestanding stores in Europe, including London.

TODAY, United Kingdom:
Miniso remains poised to expand its presence and consolidate its brand in the European retail landscape.
Lanvin has introduced its latest venture at South Coast Plaza.
Jun 14, 2024, USA:
Global superstar Rihanna unveiled her latest venture, Fenty Hair.
Jun 13, 2024:
The next European implementation will take place in Hamburg.
Jun 11, 2024, Mexico:
Luxury fashion house Balenciaga made its debut on Friday in Cancún.
Jun 10, 2024, USA:
The Bape Store Chicago is also releasing its signature Camo capsule.
and Follow
Silesia City Centre GLA:699 654 SF
ADDRESS: Chorzowska 107
Poland . Katowice
Silesia City Centre
Woodfield Mall GLA:2 200 000 SF
ADDRESS: 5 Woodfield Mall, Schaumburg, IL 60173
USA . Schaumburg
Woodfield Mall
Designer Outlet Provence GLA:269 098 SF
ADDRESS: Mas de la Peronne, Miramas, France
France . Miramas
Designer Outlet Provence
Shopping City Süd GLA:1 862 156 SF
ADDRESS: Europaring 2334 Vösendorf
Austria . Vienna
Shopping City Süd

Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by administrator.


Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by administrator.

Sign in
Sign in please, if you already have an account


Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please. Team
Thank you for message!
In the near future you will be contacted the manager
for further details. Team
Good mall, bro!
In the near future you will be contacted the manager
for further details. Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details. Team

Write to us