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Simon Property Group strengthens customer ties



Simon Property Group Inc. (SPG) is set to relaunch and market its brand in a bid to secure its customer relationships.
The strategy includes the introduction of new events and programs for upgraded amenities and services.  The group will use out-of-home advertising, along with other media methods.
  
The group supports two billion consumers, with retail sales in excess of $70bn annually at its venues.  It is looking at increasing this figure by investing $1bn annually for redevelopment.  This will improve the shopping experience for its customers, which will boost the group’s rental revenue in future.

The company is trying to follow the omni-channel strategy which has proven popular, as well as making use of new technology at its venue and to assist customers with shopping.

To enable this, the company intends installing Electric Vehicle charging stations at its venue.  This is to fall in line with the use of EVs in the Washington DC area. Simon has also collaborated with Deliv on a same-day delivery deal.  This will allow Simon’s retail outlets and malls to be used as distribution centers.

More about shopping malls in the USA



YESTERDAY, USA:
Fans of the South Korean pop sensation can try their idols' favorite dishes at McDonald's starting May 26.
DAY BEFORE YESTERDAY, Canada:
Shopping malls can no longer rely solely on retail; the future belongs to mixed-use entertainment complexes.
Apr 16, 2021, Qatar:
The sports giant is moving beyond traditional shopping, blurring the lines between the physical and digital spaces.
Apr 15, 2021, USA:
The Hollywood & Highland Center mall's top floors will be converted for various events and create office space.
Apr 14, 2021, USA:
Subway is looking for a buyer after falling revenues and massive restaurant closures in 2020.
Apr 14, 2021, Qatar:
The highlight of the celebrations will be a variety of culinary delights from local and foreign chefs. True, you will only be able to find them on the pages of social networks.
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