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Simon Property Group strengthens customer ties



Simon Property Group Inc. (SPG) is set to relaunch and market its brand in a bid to secure its customer relationships.
The strategy includes the introduction of new events and programs for upgraded amenities and services.  The group will use out-of-home advertising, along with other media methods.
  
The group supports two billion consumers, with retail sales in excess of $70bn annually at its venues.  It is looking at increasing this figure by investing $1bn annually for redevelopment.  This will improve the shopping experience for its customers, which will boost the group’s rental revenue in future.

The company is trying to follow the omni-channel strategy which has proven popular, as well as making use of new technology at its venue and to assist customers with shopping.

To enable this, the company intends installing Electric Vehicle charging stations at its venue.  This is to fall in line with the use of EVs in the Washington DC area. Simon has also collaborated with Deliv on a same-day delivery deal.  This will allow Simon’s retail outlets and malls to be used as distribution centers.

More about shopping malls in the USA



YESTERDAY, USA:
Compact stores outside malls will offer customers almost the same wide selection of goods as full-fledged department stores.
DAY BEFORE YESTERDAY, USA:
Vacant retail spaces in New York City may be converted into places for rapid testing for the coronavirus.
DAY BEFORE YESTERDAY, USA:
Visits to malls in 2020 peaked in February, and traffic reached its lowest point in April.
Jan 13, 2021, China:
The media has been discussing rumors that Alibaba owner Jack Ma has not spoken out publicly for several months.
Jan 13, 2021, USA:
The retail giant will try out grocery delivery directly on a "smart" refrigerator installed near customers' homes.
Jan 13, 2021, USA:
Amazon's Just Walk Out solutions will allow travelers to select items and "just walk out" of the store - payment will be automatic.
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