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Shopping malls still preferred by Eastern Europeans



According to the How study, Western European consumers’ interest in high street and smaller shopping centres is increasing, however Eastern European shoppers prefer large centres.
The figures indicate that Czechs, Norwegians, Danes and Swedes place more focus on the retail offers, rather than added activities. Shoppers in Ireland, Italy, Romania, Spain and Turkey focused more on good Wi-Fi, cafes and restaurants – places to meet and spend time with friends.Overall, the most important factor was price, followed by cleanliness, convenience and security. Other important factors are the mix of tenants, parking facilities and personal security. 

Access is critical, with Europeans travelling six to 15 minutes to their shopping area. Eastern Europeans travel around 16 to 30 minutes. Europeans shop around 39 times each year, while Czech consumers shop around 30 times per year. Younger people look for social aspects, but are not really concerned by parking facilities. Renovated centres attract more shoppers and the categories of shops most visited are fashion, entertainment and convenience. Well balanced centre sizes are vital implying that small centres have more potential.


More about shopping malls in Czech Republic



YESTERDAY, Finland:
Mall of Tripla introduces fashion enthusiasts to five shops making their first move into the Nordic region.
Aug 9, 2018, United Arab Emirates:
Dubai Holding, Emaar launch new ‘tech-driven’ mall, nearly double the size of Dubai Mall.
Aug 8, 2018, USA:
Scottsdale Fashion Square to be the first property to open Industrious coworking location.
Aug 7, 2018, Italy:
Apple Piazza Liberty opened in Milan to thousands of customers with new retail store design.
Aug 1, 2018, USA:
The first Microsoft mirror appeared in the flagship store H&M on Times Square in New York.
Jul 27, 2018, United Arab Emirates:
The theme park is the part of the large-scale development of Yas Island in Abu Dhabi.
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