Find in the news:
BY COUNTRY

Sephora Leads the Retail Personalization Index



The brand needs to be emulated when it comes to personalizing the user interface.
Sephora Leads the Retail Personalization Rating

For the third year in a row, Sephora has been at the top of the retail personalization rating, according to a rating compiled by Sailthru. The score surveyed 1,500 consumers in the United States and the United Kingdom, who were asked to evaluate 250 retailers for how well they use the data to personalize their interactions with consumers via email, website, and mobile channels.

With 79 points on all criteria, Sephora was ranked number one. Nordstrom's department store chain was ranked number two, with a significant improvement over last year's number 8. 3rd place went to Rent the Runway clothing service.

RPI2019_Rankings

Interestingly, such a player as Amazon managed to get only 56th place (47 points), with excellent performance at the website, but with low scores for mobile and postal channels. And this low rating is particularly surprising, given that the company has been a pioneer in the use of consumer personal information to offer them the most appropriate products.

Walmart, which was ranked 25th (55 points), has a similar situation - excellent site performance, but average on other channels.

Sailthru's retailer rating confirms some of the recent findings of Forrester Research, which rated Sephora very highly. The company's mobile app was praised for its convenience and functionality.

More about shopping malls in the USA



Jul 20, 2021, USA:
LVMH will acquire a controlling stake in Off-White, with its founder retaining 40%.
Jul 20, 2021, USA:
The iconic lingerie brand announced its intention to open three retail outlets with a new format this autumn.
Jul 19, 2021, Spain:
Amid the surge in the online retail model, Inditex is betting on a hybrid model that combines traditional stores and online ordering options.
Jul 14, 2021, United Kingdom:
The temporary For You House store will not sell any products - it will be a place for meetings and themed workshops.
Jul 13, 2021, USA:
The global chain of department stores will sell fashion brands aimed at a younger audience.
Jul 13, 2021, China:
Clothing and footwear retailer Shein has become the most prominent fast-fashion retailer in the U.S.
Friend
and Follow
Jardim Pamplona GLA:118 403 SF
ADDRESS: R. Pamplona, 1704 - Jardins São Paulo
Brazil . Sao Paulo
Jardim Pamplona
Charlotte Premium Outlets GLA:400 000 SF
ADDRESS: 5404 New Fashion Way Suite 100, Charlotte, NC 28278
USA . Charlotte
Charlotte Premium Outlets
Olympia Einkaufszentrum GLA:602 779 SF
ADDRESS: Hanauer Straße 68, 80993
Germany . Munich
Olympia Einkaufszentrum
Designer Outlet Provence GLA:269 098 SF
ADDRESS: Mas de la Peronne, Miramas, France
France . Miramas
Designer Outlet Provence


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us