Find in the news:
BY COUNTRY

Puma Opened its Flagship Store in NYC



Sportswear and footwear brand Puma officially opened a flagship store on Fifth Avenue in New York City.
Puma NYC

With over 1,670 square meters of floor space, Puma is the first physical store in the city and the first in the United States to do so. Previously, the brand focused on selling its products in the North American market, mainly through multi-brand networks. 

"This store is an indicator of the brand's commitment to the American market," said Puma CEO Bjorn Goulden. According to him, placing a store in the most prestigious trade corridor in the world is another opportunity for the brand to "talk directly to the consumer." 

The flagship store with its transparent glass façade, which opened its doors on 5th Avenue and 49th Street, presents the full range of Puma products, including basketball clothing, golf equipment, football line, as well as children's clothing and lifestyle collection. There will also be items on sale that are exclusively available in the U.S. only in this store.

Puma NYC

The store is equipped with interactive elements, including Mercedes and Red Bull models, allowing interactive participation in Formula 1 racing on the streets of Manhattan. The basketball area has stadium armchairs in front of the TV set for rest and plays in NBA2K. The shop also has "magic mirrors," with which you can "try on" clothes and shoes and make full-size selfies. On the top floor, there is also a coffee shop of the local Birch network. 

With the opening of the flagship store, Puma joins the top sports brands Nike, Adidas, Asics and Lululemon, which already have shopping spaces on 5th Avenue. The flagship Under Armour is also under reconstruction in the vicinity of Puma. The launch of the flagship Puma reflects the growing competition in the sneakers market, where an increasing number of brands are involved in the struggle for consumers with the leader of the Nike market. As for Puma, the brand tries to sell its lifestyle to a younger audience. Recently, the brand has been marked by collaboration with Selena Gomez and rap performer Nick Mill. Sneakers in the Puma business now account for more than 50% of revenue. 


Puma is growing faster than the market on average, but today it occupies only the 11th place among sports shoe manufacturers in the USA. The company sells only 24% of its products through its stores. Puma plans to increase this figure to 30%. The company expects that the opening of the flagship on 5th Avenue will help the brand to reach a new level of direct communication with the customer.

More about shopping malls in the USA



DAY BEFORE YESTERDAY, USA:
Tesla stores are leaving mallsThe electric car maker is taking another blow to the position of malls that are losing tenants one-by-one.
DAY BEFORE YESTERDAY, Estonia:
The initial value of the 55,000 sq.m. complex is €85 million.
Jul 28, 2021, United Kingdom:
Two years after Philip Morris announced its plans to expand the British chain, it has become known of its intention to close it completely.
Jul 28, 2021:
Those who have not been vaccinated will not access public spaces, such as government offices, restaurants, and shopping malls.
Jul 27, 2021, United Kingdom:
The chain of luxury department stores, founded in 1909, may change ownership.
Jul 20, 2021, USA:
LVMH will acquire a controlling stake in Off-White, with its founder retaining 40%.
Friend
and Follow
Designer Outlet Provence GLA:269 098 SF
ADDRESS: Mas de la Peronne, Miramas, France
France . Miramas
Designer Outlet Provence
Optimum Outlet GLA:421 127 SF
ADDRESS: ve Eglence Merkezi | Istiklal Sokak No.2/B Yenisahra/Atasehir
Turkey . Istanbul
Optimum Outlet
Olympia Einkaufszentrum GLA:602 779 SF
ADDRESS: Hanauer Straße 68, 80993
Germany . Munich
Olympia Einkaufszentrum
Viaport Outlet GLA:748 092 SF
ADDRESS: Yenisehir Mah. Dedepasa Cad. No:19 Via Port - Pendik
Turkey . Istanbul
Viaport Outlet


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us