Playboy opens pop-up store in LA

The retail space will be located in the Westfield Century City space.

The iconic Playboy brand is preparing to open its first pop-up store in Los Angeles in advance of Halloween. The retail space will be located in the Westfield Century City space.

The store will feature clothing and accessories, including Playboy's own brand as well as Playboy's collaboration products with PacSun, Pleasures, Duke + Dexter, Studs and Lids. Of course, the famous bunny costume will also be available on the eve of the holiday.

"We see Playboy apparel and accessories resonating with Gen Z who share our brand values of freedom of expression, sexual positivity, and inclusivity. Following the success of our Honey Birdette store in the luxury, high-traffic mall experience at Westfield Century City, we are excited to open this Playboy location," said Ashley Kechter, President of Global Consumer Products of PLBY Group.

A new line of Playboy-branded underwear will launch next month, he said. The store will also feature exclusive bestsellers from the latest collections.

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