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Pepe Jeans opened new flagship store in Barcelona

The new store on Paseo de Gracia reflects the brand's British style
Pepe Jeans custom studio

London-based denim and casual wear brand Pepe Jeans has opened a flagship store in Barcelona. The 1,820 square foot store is located on Paseo de Gracia, in the center of the city, one of the most prestigious and expensive locations of the Catalan capital.

The new store reflects the brand's British style - it presents the men's and women's Autumn-Winter 2022 clothing collections, which combine preppy and collegiate style and incorporate a whimsical approach to the varsity trend.

The brand's new "Caught on Camera" ad campaign starred Brooklyn Peltz Beckham and actress Daisy Jelly. The shooting took place in the library of one of the oldest hotels in London and on the streets of the city.

Inside the store is a conceptual Custom Studio, where customers are invited to personalize the items they buy, including those ordered online. The space is staffed by Pepe Jeans' own artist, who creates unique pieces using laser printing, as well as applying studs, cuts and rips and decorating fabric with acrylic paint.

For Pepe Jeans, the store at Paseo de Gracia is already the 21st in Spain and the 44th in the European market. The history of the company goes back to 1973, when it opened its first monostore in Notting Hill, London. Today the company operates more than 7 thousand outlets, including 300 branded stores. Borende is owned by the All We Wear Group, which also includes Haskett and Façonnable.

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