Find in the news:
BY COUNTRY

Outlet Malls Trying New Things As Growth Continues To Soar



Outlet malls are experimenting with new food concepts and full-price retailers within the centers.
When the recession hit back in 2008, virtually every industry felt a pinch. Consumer habits quickly changed to adapt to tightening purse strings, and some of those habits have stuck in the years since. One of those habits was hunting for the best deals possible, and outlet malls began to pick up a serious amount of momentum as a result. 

As Marketwatch shares, if we fast forward to today, outlet malls are still going strong. Developers and landlords continue to pour money into them, and consumers keep on coming to hunt for deals. Interestingly, outlet malls are beginning to evolve somewhat. Once thought of as a place for retailers to clean out some inventory overload at a discount, some retailers are experimenting with full-price stores at these malls.

Outlet mall

The concept makes a ton of sense, as the shoppers are already in place based on foot traffic counts. Why not put your best and brightest merchandise in front of them. As CoStar research director Suzanne Mulvee explains, that’s not all that outlet malls are beginning to experiment with.      

“Developers are more often targeting locations closer to population centers and closer to higher-income households. As the environment they’re operating in has become more and more challenging, they’re willing to experiment more,” says Mulvee. “You’re seeing a lot more food going into these centers. You’re also seeing full-price retailers take space within outlet centers.”

Expanding the food offerings at these centers makes a ton of sense as well. For a family or group of friends that’s spending the day shopping and browsing, sometimes they want more than food court options to take a little break with. Additional fast casual and full-service dining options just may keep them on site a little bit longer, as shoppers will tend to linger a bit longer if all of their needs are tended to. 

Lisa Wagner, a consultant with the Outlet Resource Group, shares in the optimism that the good times will keep on rolling for outlet malls. As with every brick-and-mortar sector, it’s important to stay relevant for the next generation, but Wagner thinks outlet malls have a bit of a head start in that regard.   

“We always say that outlets are great in good times and they’re even better in bad times. The recession of 2008 really bore that out,” said Wagner. “And the millennials have grown up with outlets. So this is part of their shopping behavior and it’s quite deep.”

More about shopping malls in the USA



TODAY, USA:
It will be the most significant expansion in Sephora's history, demonstrating its confidence in the retailer's future.
TODAY, USA:
Shortly, 17 Apple mini-stores will open in hypermarkets across the country. The company intends to start opening such outlets in the fall.
YESTERDAY, India:
The vast mall's construction will cost $760 million, and the project is expected to be completed in seven years.
YESTERDAY, United Kingdom:
The brand plans to close 95 stores nationwide while paying reduced rent for the remainder of the term.
DAY BEFORE YESTERDAY, USA:
Old Spice Barber Shop will also serve as a brand store, digital content studio, and experience lab for new product developments.
DAY BEFORE YESTERDAY, USA:
The company managed to retain its place as the largest retailer in the U.S., with Amazon in second place.
Friend
and Follow
Dania Pointe GLA:975 000 SF
ADDRESS: 292-344 North Bryan Road, Dania Beach, FL 33004
USA . Fort Lauderdale
Dania Pointe
Central Children's Store GLA:370 192 SF
ADDRESS: Teatralnyi proezd, 5
Russia . Moscow region
Central Children's Store
Viaport Outlet GLA:748 092 SF
ADDRESS: Yenisehir Mah. Dedepasa Cad. No:19 Via Port - Pendik
Turkey . Istanbul
Viaport Outlet
K in Lautern GLA:224 966 SF
ADDRESS: 67655 Kaiserslautern
Germany . Kaiserslautern
K in Lautern


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us