Find in the news:
BY COUNTRY

Nine Brands On A Mission In Brooklyn To Test Retail Selling



There is a new pop-up store to be opened to the public inside City Point Shopping Complex.
Nine Brands On A Mission In Brooklyn To Test Retail Selling

There store by the name of HiO to be opened to the public inside the Acadia Reality’s City Point Shopping Complex.

The retail store is a combination of nine youngsters, who have started their own retails under one single roof with the name of HiO.  Out of these nine entrepreneurs, eight are international start-up founders who are entering the US market for the first time with the collection of  women’s accessories line Parfois, travel accessories by Campo Marzio, sunglass manufacturer Hawkers, Beauty and Bath items by Compagnie de Provence, bags with embroidery by Emma Lomax, spa line LA Bruket, candles and oil diffusers by Skandinavisk and Notebook Maker Moleskine. The ninth one, Winky Lux, the cosmetics brand, is a bit old in US market. Winkey Lux has also started their new joints at New York.

At the opening, the Hio Co-founder Sever Garcia said: "The market with the biggest opportunity to grow is still the U.S. for retailers". He also said that more HiO stores are to open in the US market soon. There is a lot of anxiety on the opening of HiO to grow in the international market because of the earlier experiences on store closure that North America had witnessed. Garcia commented on that stating "These companies are cautious ... but they are interested". 

Direct Brands Group, a new business house formed in 2017, owns HiO. This business house is mainly formed with a purpose to represent as an intermediary for the e-commerce brands who are trying to open convenience stores in North America and the international businesses. A set of former retail tycoons came up with an idea of opening collaborative stores within the renowned shopping malls in the US and that’s the way HiO has been formed.

The co-founders of HiO are Larry Meyer, former CEO of Uniqlo USA and executive vice president of Forever 21, Garcia, founder, and CEO of SGN Group, David Zoba, former global real estate head at Gap, and Herb Kleinberger, a lead retail consultant at PwC.

On this opening, Larry Meyer said, "There are concepts in the Middle East and Asia ... making it easier for foreign brands to come into the country, but that hasn't existed in the U.S. Our goal is to provide that background, making it easier for retailers to get a start and facilitating incubation as businesses evolve, and as the margin structures are more clear." Though the first HiO store is all about 1900 square feet, Garcia was not very happy with space as he was expecting it to have around 5000 square feet. He already stated that they are already in search of new locations, especially in North America urban markets to open up stores by this year itself. The HiO is already getting a lot of attention not only from the consumers but also from the real estate giants.

The goal of HiO is to gift something new and engaging for the shoppers because, for the consumers, the online purchase has become a primary choice nowadays.


More about shopping malls in the USA



YESTERDAY, USA:
It will be the most significant expansion in Sephora's history, demonstrating its confidence in the retailer's future.
YESTERDAY, USA:
Shortly, 17 Apple mini-stores will open in hypermarkets across the country. The company intends to start opening such outlets in the fall.
DAY BEFORE YESTERDAY, India:
The vast mall's construction will cost $760 million, and the project is expected to be completed in seven years.
DAY BEFORE YESTERDAY, United Kingdom:
The brand plans to close 95 stores nationwide while paying reduced rent for the remainder of the term.
Feb 24, 2021, USA:
Old Spice Barber Shop will also serve as a brand store, digital content studio, and experience lab for new product developments.
Feb 24, 2021, USA:
The company managed to retain its place as the largest retailer in the U.S., with Amazon in second place.
Friend
and Follow
Charlotte Premium Outlets GLA:400 000 SF
ADDRESS: 5404 New Fashion Way Suite 100, Charlotte, NC 28278
USA . Charlotte
Charlotte Premium Outlets
Mall of Tripla GLA:914 932 SF
ADDRESS: Veturitie 13
Finland . Helsinki
Mall of Tripla
Hillcrest Mall GLA:585 758 SF
ADDRESS: 9350 Yonge St, Richmond Hill, ON L4C 5G2
Canada . Richmond
Hillcrest Mall
Viaport Outlet GLA:748 092 SF
ADDRESS: Yenisehir Mah. Dedepasa Cad. No:19 Via Port - Pendik
Turkey . Istanbul
Viaport Outlet


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us