Find in the news:
BY COUNTRY

Nike is actively opening new small-format stores



The new Nike Live store opened in Oregon, becoming the fourth location in the new format after stores in Los Angeles, Tokyo, and New York.
Nike store - depositphotos

Nike continues to develop a new sales concept, exploring ways of interacting directly with the buyer and gradually abandoning the wholesale ways of selling products. The fourth store Nike Live, created in the new format, opened in Eugene, Oregon. The place of store opening is not chosen by chance. Exactly in Eugene, the company, then called Blue Ribbon Sports, began its operations in 1964. 

A distinctive feature of Nike Live is the close connection of the stores with the local community's history and culture. The interior design and detailing of the new retail space reflects the brand's history with the hometown. For example, shoppers can pick up a city map with marked running directions, which will indicate important locations for Nike, or buy souvenirs from the University of Oregon. 

Also used in the design are historic photos and images of famous athletes and sporting events related to the city's history. And the central space of the store will serve as a place for a variety of activities and meetings for everyone interested in a healthy lifestyle, including sports activities for children. 

The assortment of Nike Live stores is also specially selected, taking into account residents' needs. Each of these locations differs from the standard set of offers. Simultaneously, the new store promises to change the assortment every three weeks for the convenience of customers deployed and many modern services, such as the possibility of self-delivery of ordered items online or convenient delivery to the car. The company also focuses on a variety of digital services.

The brand tested the new concept in 2018 for the first time.  According to the company's official announcement, it plans to open about 200 stores of Nike Live format worldwide. 

Photo credit: depositphotos.com.

More about shopping malls in the USA



Jul 29, 2021, USA:
Tesla stores are leaving mallsThe electric car maker is taking another blow to the position of malls that are losing tenants one-by-one.
Jul 29, 2021, Estonia:
The initial value of the 55,000 sq.m. complex is €85 million.
Jul 28, 2021, United Kingdom:
Two years after Philip Morris announced its plans to expand the British chain, it has become known of its intention to close it completely.
Jul 28, 2021:
Those who have not been vaccinated will not access public spaces, such as government offices, restaurants, and shopping malls.
Jul 27, 2021, United Kingdom:
The chain of luxury department stores, founded in 1909, may change ownership.
Jul 20, 2021, USA:
LVMH will acquire a controlling stake in Off-White, with its founder retaining 40%.
Friend
and Follow
Central Children's Store GLA:370 192 SF
ADDRESS: Teatralnyi proezd, 5
Russia . Moscow region
Central Children's Store
Jardim Pamplona GLA:118 403 SF
ADDRESS: R. Pamplona, 1704 - Jardins São Paulo
Brazil . Sao Paulo
Jardim Pamplona
Mall of Tripla GLA:914 932 SF
ADDRESS: Veturitie 13
Finland . Helsinki
Mall of Tripla
AEON MALL Okinawa Rycom GLA:839 585 SF
ADDRESS: 901-2300 Tochi-kukaku seirichinai Awase, Kitanakagusuku Village, Nakagami District, Okinawa
Japan . Ginowan
AEON MALL Okinawa Rycom


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us