The campaign includes the decoration of the department storefronts and a series of themed events, and the launch of print and digital advertisements.
Neiman Marcus Group, the American luxury department store chain, is celebrating the anniversary of coming out of bankruptcy and announcing a fall advertising campaign called "Introduce Yourself anew." As part of the project, Neiman Marcus will offer customers about 100 brands of women's, men's, and children's clothing, home, and beauty products, as well as more than "40 new luxury and emerging brands."
The campaign includes a unique design for department store windows, several themed events, and the launch of print and digital advertising, including social media. A new campaign, "The Book," created with Gabriella Hurst of Chloé and Virgil Ablo of Off-White and Louis Vuitton, will also be available beginning Aug. 30.
"The Book" will include footage shot at Art Omi Sculpture Park in upstate New York and the Million Air runway in Dallas, as well as a video in partnership with The Mill, directed by Anais Larocque.
"This season calls for all of us to re-imagine who we are and what we've learned about ourselves. It's time for Neiman Marcus to do the same, and we want our customers to not only meet us again but to realize that we are in this together," commented Neiman Marcus President and Director of Merchandising Lana Todorovic.
Neiman Marcus' problems began even before the pandemic. Over the past year, the company has been optimizing its business, reducing the number of physical outlets to increase online sales. At the same time, the retailer continues to struggle with the debt burden, and there are still rumors in the market about the possible sale of its division Bergdorf Goodman.