Find in the news:
BY COUNTRY

Neiman Marcus Finds New Way To Connect With Shoppers



Retailers are constantly on the lookout for new ways to connect with today’s always connected and on-the-go shopper.
Neiman Marcus has started rolling out a new feature in its stores that should be a hit with tech-dependent consumers. 

The retailing giant is implementing free phone-charging within its stores, starting with its locations in Washington D.C. and Tysons Corners, VA. The charging kiosks are not simply a way for shoppers to plug in, but rather custom-designed individual lockers that will allow shoppers to lock up their phones while they shop, and return to a fully-charged device. As anyone who has rushed through a store to get things accomplished with only a few precious minutes of battery life left will tell you, knowing that they have a fully-charged phone may spur them to breathe a bit, take in the scenery and enjoy the shopping experience further. 

Scott Emmons, the head of Neiman’s Innovation Lab, explained the retailers thought process behind the new innovation to Marketing Daily. 

 “If I’m going to do amazing things with my mobile app and deliver augmented-reality experiences, for example, it's not going to do me any good if the customer’s phone isn’t charged. She is not going to waste her battery on something a store sends her—she’s saving that lifeline to connect with friends and family. In fact, if she’s worried that her battery is too low, she’s not going to enjoy shopping at all,” Scott explained.

Neiman Marcus ChargeItSpot

The charging stations are designed by ChargeItSpot, a Philadelphia, PA-based company that recognized a glaring need to help today’s shopper combat the dreaded problem of a low battery. The company’s client list includes names such as Whole Foods, Nordstrom, and Urban Outfitters, and the company’s website touts the sales lift for retailers that have implemented their charging stations. 

Neiman views the implementation of the stations as a ‘marketing opportunity’ when shoppers check their phones in and out. Sales, in-store promos and upcoming events that may otherwise go unnoticed come to mind, and the kiosks could play a part in developing additional brand loyalty among consumers. Neiman plans to continue the rollout to include 30 stores by this September. The company has been an early-adopter of several technology-related enhancements through the years, and it sounds like they may be ahead of the curve with the ChargeItSpot rollout as well. 

Related shopping malls and stores:



YESTERDAY, Japan:
The application, named StyleHint, will help you find fashion offers from brands including UNIQLO and GU.
DAY BEFORE YESTERDAY, China:
The Chinese online retail giant has officially introduced a logistics robot that will deliver goods to consumers.
DAY BEFORE YESTERDAY, USA:
The retailer's trademark will be called Free Assembly, under which customers will be able to buy clothes for both men and women.
Sep 18, 2020, Taiwan:
Dutch studio MVRDV has transformed an abandoned shopping center in Taiwan into an unusual public space.
Sep 18, 2020, Israel:
In Israel, a national quarantine begins to operate again from September 18, 2020.
Sep 18, 2020, Sweden:
Shoppers will select goods from different stores in the mall on one website and then pick them up conveniently.
Friend
and Follow
Madrid Xanadú GLA:1 184 030 SF
ADDRESS: Autovía A5, salidas 22 y 25 - 28939
Spain . Madrid
Madrid Xanadú
Forum Istanbul GLA:1 883 684 SF
ADDRESS: Kocatepe Mahallesi, Pasa Caddesi 34045 Bayrampasa
Turkey . Istanbul
Forum Istanbul
AEON MALL Okinawa Rycom GLA:839 585 SF
ADDRESS: 901-2300 Tochi-kukaku seirichinai Awase, Kitanakagusuku Village, Nakagami District, Okinawa
Japan . Ginowan
AEON MALL Okinawa Rycom
Viaport Outlet GLA:748 092 SF
ADDRESS: Yenisehir Mah. Dedepasa Cad. No:19 Via Port - Pendik
Turkey . Istanbul
Viaport Outlet


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us