Find in the news:
BY COUNTRY

Most "meaningful" brands in the UK and Globally



Amazon, Aldi and Lidl topped the list as the most meaningful brand in the UK.
64 percent of the people surveyed indicated that they would care if the retail company went out of business. The study, conducted by Havas, surveyed more than 300,000 people over 34 countries, and featured more than 1,000 brands. Price isn’t the only portion of the Meaningful Brand matrix. It includes the quality of life associated with the brand, the company’s role in the community, what the brand contributes to a healthy life style and a person’s self-esteem.

Dominique Delport, global managing director of Havas Media Group said “This year, we’ve tackled one of the big issues for our industry. If meaningfulness is so crucial, how do you measure and create it in a way that CEOs can buy into, and marketers can evaluate? Our 2015 project pulls in data that spans across stock market, share of wallet and marketing KPIs enabling CEOs and CMOs to work together and crack the code to meaningfulness.”

The, so called, ‘share of wallet’ matrix was used to calculate what percentage of any given households expended income was spent with a particular brand. For the brands higher on the list this means an expenditure of 46 percent more on these brands. Furthermore, these companies have proven to outperform others in the stock market, growing at almost double the rate.

It has been noted, that it is no longer a case of simply ensuring the quality of a product to make it successful, “People want to connect their lives to brands that make it possible for us to live well and consume better, and that takes commitment to relationship building,” said Paul Frampton, chief executive and head of clients strategy at Havas Media. “Today’s brand valuations are more likely to be built on customer loyalty than brand equity and we see that the ‘citizen consumer’ believes this to be true too.”

“Meaningful brands are not only likely to gain purchase preference, loyalty and share of expenditure they’re also more trusted, even in brand agnostic markets like the UK and Germany. Business models can’t be built on efficiency, scale or quality alone any longer. Meaningful Brands have momentum for the future. But today only 7 percent of brands in Europe are seen to make a positive contribution to people’s quality of life – the opportunity is there for many more to seize.” Frampton also commented.

Top 20 meaningful brands


meaningful brands in the UK

While globally, technology companies are at the top of this meaningful brands, there is still a polar gap from country to country. Take Asia, for example, 60 percent of the people care about their brands; this is 10 percent higher than anywhere else in the world. This gives developing Asian markets an added advantage.

More about shopping malls in the United Kingdom



DAY BEFORE YESTERDAY, USA:
The 6,000-square-foot outlet is the brand's first full-size store in years.
DAY BEFORE YESTERDAY, USA:
McDonald's is going to roll out the new practice to its 13,460 restaurants in the United States.
Nov 30, 2023, USA:
The launch of the new set is the first McDonald's McNugget Buddy in more than 25 years.
Nov 30, 2023, Italy:
Primark will open in Turin, Livorno, Cosenza and Salerno.
Nov 29, 2023, Italy:
The interior of the bar reflects Milan's iconic symbols and modern elements.
Nov 29, 2023, USA:
Friend
and Follow
Westfield Santa Anita ADDRESS: 400 S. Baldwin Ave. Arcadia, CA 91007
USA . Arcadia
Westfield Santa Anita
Dolphin mall GLA:1 400 000 SF
ADDRESS: 11401 N.W. 12th Street Miami, FL 33172
USA . Miami
Dolphin mall
K in Lautern GLA:224 966 SF
ADDRESS: 67655 Kaiserslautern
Germany . Kaiserslautern
K in Lautern
Charlotte Premium Outlets GLA:400 000 SF
ADDRESS: 5404 New Fashion Way Suite 100, Charlotte, NC 28278
USA . Charlotte
Charlotte Premium Outlets


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us